Identitas Sosial, Norma Kelompok, Kepercayaan Dan Online Helping Behavior Pada Komunitas Sosial Berbasis Facebook

Sony Kusumasondjaja
Journal article MIX: Jurnal Ilmiah Manajemen • 2016 Indonesia

Unduh teks lengkap
(Bahasa Indonesia, 17 pages)

Abstrak

. AIMI (Association of Indonesian Breastfeeding Mothers) is one of the nonprofitentities in Indonesia that relies on its social media account to facilitate itsmembers to help and support each other in issues related with breastfeeding activities.This research investigates whether social identity, member's trust to the group andother members, and group norms are the antecedents of online helping behavior inAIMI Facebook Group. Data was collected using online questionnaire posted on theAIMI online forum in Facebook. Respondents were AIMI members recruited usingjudgment sampling; which allowed only member who had posted their ideas orthoughts or comments in the AIMI online forum in Facebook. Findings suggest that thestronger the social identity shared among members of the community, the greater thetrust and group norms developed among the members. Greater trust and group normslead to greater likelihood of online helping behavior among the members

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Jurnal

MIX: Jurnal Ilmiah Manajemen

MIX: Jurnal Ilmiah Manajemen adalah jurnal ilmiah bidang studi manajemen organisasi, pemasaran, d... tampilkan semua