MIX: Jurnal Ilmiah Manajemen
Journal published by Mercu Buana University
MIX: Jurnal Ilmiah Manajemen
MIX: Jurnal Ilmiah Manajemen adalah jurnal ilmiah bidang studi manajemen organisasi, pemasaran, dan keuangan. Jurnal Mix merupakan sarana publikasi hasil penelitian yang up-to-date terhadap bidang-bidang ilmu tersebut dan ditujukan untuk mengembangkan bidang ilmu-ilmu tersebut untuk mencapai state of the art.
Subjects: Finance, Banking, Accounting & Econometrics, Business, Management & Operations
Accreditation: Certified National Journal (Grade 2) by Ristekdikti with Accreditation No. 1/E/KPT/2015.
Articles
1–20 of 245 results.
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The purpose of this study was to determine the effect of consumer dissatisfaction, needs to seek variations, and product quality on brand switching behavior from Smartfren mobile phones to other mobil...
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Penguatan Word of Mouth Melalui Strategi Internal Branding Di Perguruan Tinggi Swasta Indonesia DownloadThe purpose of this research is to generate a mapping the level of internal customer internalization of the PTS brands based on intellectual commitment and emotional commitment, as well as its influen...
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This study aims to examine the spillover effect of right offerings to the industry on the Indonesian Stock Exchange in the period 2009-2016. This study is designed using event study methodology. In to...
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This study aims to examine empirically the investment behavior of investors over the announcement of financial distress of companies listed on the Indonesia Stock Exchange. The testing period in this ...
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Pengembangan Model Bisnis Bank “X” dalam Mendukung Inklusi Keuangan Menggunakan Kerangka Kerja Soft System Methodology (Ssm) DownloadThis research aims to develop a business model for Bank "X", which is a state-owned commercial bank, in supporting financial inclusion for micro and small segments. As a state-owned enterprise Bank “X...
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Efek Faktor Demografi dan Karakteristik Bisnis Online terhadap Minat Pengajuan Kredit Mikro DownloadThis study aimed to see whether intention of applying for microcredit was influenced by factors of demographic and online business characteristics. The selection of respondents used convenience sampli...
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Faktor-faktor Psikologis Penentu Niat Ibu-ibu Rumah Tangga Di Indonesia Untuk Membeli Produk Tiruan/palsu DownloadThis paper aims to examine housewives self-reported intention to buy counterfeit products by employing the Theory of Planned Behavior (TPB) as the research framework. In total, 600 housewives complete...
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Pengaruh Tacit Knowledge terhadap Inovasi Produk pada Industri Kreatif Kerajinan di Kabupaten Minahasa, Sulawesi Utara DownloadThe purpose of this study is to analyze the ability and analyze the effect of tacit knowledge to product innovation on Creative Craft Industry at Minahasa, North Sulawesi. To answer these purposes, th...
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Perceptions Of Service-orientation And Trust Of Tax Officers Between Millenials, X, And Baby Boomers DownloadThe purpose of this study is to examine differences in perceptions of generations related to service-orientation and trust to tax officers. Changes traditional paradigm of the relationship between tax...
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Pengaruh Intangible Asset terhadap Kinerja Keuangan dengan Keunggulan Bersaing sebagai Mediasi DownloadThis study aims to examine and analyze the effect of intangible asset on financial performance with competitive advantage as a mediation at Tenun Ikat SMEs Lamongan. The research development is done b...
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Analisis Pendukung Keputusan Penilaian Prestasi Kerja Berdasarkan Sasaran Kerja dan Perilaku Kerja Tenaga Kependidikan DownloadThis study aimed to 1) Analyze the implementation of employee performance target (SKP) on the assessment of the performance appraisal of educational personnel in the the Faculty of Veterinary Medicine...
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Determinants Of Customer`s Switching Intention Based On Experience And Sharia Value Congruity DownloadThis study aims to examine the factors that influence the customer`s switching intention, which are influenced by customer satisfaction and customer loyalty based on customer experience and congruity...
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Kepuasan Pelanggan Memediasi Pengaruh Kualitas Proses, Kualitas Infrastruktur, dan Kualitas Interaksi terhadap Loyalitas Pelanggan DownloadThis research was conducted for analyze the influence of process quality , infrastructure quality and interaction quality on customer loyalty with customer satisfaction as mediating variable. This stu...
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This study aims to determine the relationship of Intellectual Capital Disclosures (ICD), audit committee characteristics (size, gender, education, expertise), and audit quality toward the performance ...
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Technical Efficiency Analysis in Indonesian Fishery Processing Industry: a Case of Fishery Canned Product Firms DownloadThis study aims to analyze technical efficiency and evaluate the effect of some sources of inefficiency in the Indonesian fishery canned firms during the period of 1990-2015. We calculate technical ef...
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APAKAH PEMBENTUKAN HOLDING MENINGKATKAN KINERJA PERUSAHAAN? ANALISIS PERBANDINGAN KINERJA ANAK PERUSAHAAN ABC BUMN HOLDING SEBELUM DAN SETELAH HOLDINGISASI DAN FAKTOR YANG MEMPENGARUHINYA DownloadPemerintah telah membentuk ABC BUMN Holding, dengan harapan kinerja anak perusahaan setelah dilakukan holding meningkat secara tajam. Sayangnya kinerja keuangan anak perusahaannya tidak lebih baik dar...
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UJI EMPIRIS PENGARUH IDIOSYNCRATIC VOLATILITY TERHADAP EXPECTED RETURN: APLIKASI FAMA-FRENCH FIVE FACTOR MODEL DownloadRiset ini bertujuan untuk melakukan pengujian relasi antara idiosyncratic volatility dengan expected return. Volatilitas yang bersifat idiosyncratic diestimasi menggunakan direct method, yaitu standar...
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PENGARUH PERCEIVED BRAND QUALITY, PERCEIVED VALUE DAN SWITCHING COST TERHADAP CUSTOMER SATISFACTION DAN BRAND LOYALTY: STUDI PASAR INDUSTRI KIMIA DI INDONESIA DownloadStudi tentang B2B branding relatif masih sedikit dibandingkan dengan studi B2C branding. Kajian empiris ini didorong oleh beberapa pertanyaan penelitian terkait dengan B2B branding, terutama tentang f...
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ORGANIZATIONAL CITIZENSHIP BEHAVIOR DALAM PERSPEKTIF ISLAM SEBUAH STUDI (APLIKASI TAQWA) TERHADAP KARYAWAN INDUSTRI PENDIDIKAN DownloadPenelitian ini bertujuan untuk mendiskripsikan dan memahami Organizational Citizenship Behavior (OCB) dalam perspektif Islam (aplikasi takwa) pada karyawan Industri Pendidikan. Jenis penelitian kuali...
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BRAND COMMITMENT DAN BRAND PSYCHOLOGICAL OWNERSHIP DALAM MEMEDIASI PENGARUH INTERNAL CORPORATE BRANDING TERHADAP BRAND CITIZENSHIP BEHAVIOR DownloadPenelitian ini menguji pengaruh internal corporate branding terhadap brand citizenship behavior. Dilakukan pada perusahaan jasa telekomunikasi di kota Malang. Hasil menunjukkan bahwa internal corporat...
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